On June 27, 2025, Sofia hosted an event without analogues in Bulgarian fashion history – Royal Fashion Show Sofia featuring world-renowned designer Walid Atallah and Lebanese superstar Nawal Al Zoghby. This was the first fashion show of such scale and class ever held in Bulgaria, and Palms Travel had the honor of organizing the entire trip and stay of all the stars and VIP guests – from Dubai to Sofia and back.
Palms Royale Sofia – world-class in the heart of Bulgaria
The event was hosted by Palms Royale Sofia – the largest and most luxurious entertainment center in the country, located in the iconic Grand Hotel Millennium Sofia. The complex covers an area of 6,000 sq m and offers an incomparable atmosphere, combining a Las Vegas-style casino, two exquisite restaurants with themed evenings. Palms Royale Sofia is recognized as the largest and most modern entertainment complex in Bulgaria and one of the most significant in Europe, with impeccable service and impressive infrastructure.
Royal Fashion Show Sofia – fashion, glamour and world stars
The guests of the Royal Fashion Show Sofia enjoyed an exceptional evening, which began with a cocktail and business networking forum, followed by a gala dinner and a fashion show by Walid Atallah. The catwalk featured the designer’s latest haute couture and jewelry collections, impressive with their elegance and unique style. The culmination of the evening was a special performance by Nawal Al Zoghby, which contributed to the unique atmosphere of the event.
Among those in attendance were international celebrities, fashion icons, business representatives and media, who appreciated not only the fashion art, but also the exceptional level of organization and hospitality.
Palms Travel – the expert in luxury experiences
Palms Travel took over the overall organization of the trip for all VIP guests and celebrities, taking into account their individual requirements for comfort, security and discretion.
We provided:
- Private luxury jet from Dubai to Sofia and back
- Individual VIP transfers with luxury cars from guests' residences to the private terminal at Dubai airport, transfers in Sofia to the hotel and back.
- Personalized service throughout the entire stay, including accommodation in the best apartments, excursions, shopping and free time according to the guests' wishes.
Our team of professionals made sure that every step of the trip was flawless – from the moment of take-off from Dubai to the last moment in Sofia. Palms Travel is a Bulgarian agency specializing in individual and corporate luxury travel, with extensive experience in organizing exclusive events and VIP services around the world. We don’t just organize trips – we create memories for a lifetime.
The significance of the event
Royal Fashion Show Sofia set a new standard for luxury events in Bulgaria and the region. It was the first fashion show of its kind, bringing together global fashion icons, artists and the business elite, and demonstrated that Sofia can be a stage of the highest level. Palms Royale Sofia has established itself as a world-class center, capable of hosting even the most demanding guests and events.
Palms Travel – Your trusted partner for luxury travel, private transfers and unforgettable experiences. Contact us to make your dream a reality!
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